Animated video “Absolute Rebranding”
Thanks to the amazing Art Direction by TROPICO STUDIO I had the opportunity to create this fun animated video for ABSOLUTE.
After many years of amazing work they decided to give their brand a refresh, with new colors and a lot of fun. They had a personalized song made by the talented Iñaki, 4 colors, the 4 pillars of their brand, a lettuce mascotte, and a script. My role was to give life to all these assets and make them dance to the rhythm.
It all started with the sketches of the main important parts: the dancing lettuce and the tunnel representing the 4 areas they specialize in (Digital Life, Experiential Architecture, Live Visual Identity, Immersive Content).
The Design Part
It was time to design the vector elements in Illustrator. The trickiest part was creating the perspective tunnel. It had to look visually interesting, but also be clean and manageable to animate later in After Effects. I had to find a balance between depth and simplicity, making sure the shapes and layers wouldn’t become a nightmare to rig or move once I brought them into AE.
Even though the final animation gives the illusion of depth and a sort of 3D space, it’s all completely flat, just careful layering, scaling, and movement tricks to sell the effect.
Conclusion
The final animation is full of bouncy shapes and geometric goodness, all timed to the beat to keep things snappy and playful. The idea was to make it feel light and fun, like the visuals were dancing along with the music. It was a chance to just have fun with movement, mess around with rhythm, and let the elements interact in surprising ways. Definitely one of the most satisfying bits to work on.